A Legacy of Automotive Excellence

In the heart of Winnipeg’s Waverley Auto Mall stands a testament to dedication, vision, and family legacy Murray Chevrolet Waverley. This dealership isn’t just a place to purchase vehicles; it’s a symbol of the Murray family’s century-long commitment to the automotive industry in Canada. At the forefront of this legacy is Dan Murray, whose leadership and foresight have propelled the dealership to new heights.

The Murray Auto Group: Roots in Souris, Manitoba

The Murray family’s journey in the automotive world began in 1926 when A.A. (Andy) Murray started selling Star, Essex, and Hudson cars in Souris, Manitoba. By 1934, he expanded to include General Motors vehicles, laying the foundation for what would become the Murray Auto Group. Over the decades, the group has grown exponentially, now operating numerous dealerships across Canada and employing over 1,000 professionals.

Dan Murray: Continuing the Family Tradition

Dan Murray, a third-generation member of the Murray family, began his automotive career at the Brandon store in 1984. His passion and dedication led him to open the first Murray location in Oak Bluff in 1988. In 1994, Dan purchased the former Carter Motors GM store in downtown Winnipeg, marking a significant expansion of the family’s presence in the city. This was the first step toward establishing a brand synonymous with trust, innovation, and customer satisfaction.

Establishing Murray Chevrolet Waverley

Recognizing the need for a modern, customer-centric dealership, Dan Murray relocated the GM store to the newly developed Waverley Auto Mall in 1998. This strategic move not only provided customers with a state-of-the-art facility but also positioned the dealership in a prime location, enhancing accessibility and visibility. The new dealership quickly became one of the leading Chevrolet dealerships in Canada, known for its impressive showroom, knowledgeable staff, and commitment to excellence.

The Winnipeg dealership spans a significant footprint in the Auto Mall, allowing for a wide selection of Chevrolet models including popular lines like the Silverado, Equinox, Traverse, and the environmentally-friendly Bolt EV. This extensive inventory, combined with outstanding customer care, makes Murray Chevrolet a go-to destination for new and used vehicle shoppers alike.

The Winnipeg branch also offers comprehensive services including certified pre-owned vehicles, fleet sales, and financing solutions. The service department is staffed with highly trained GM-certified technicians and equipped with cutting-edge diagnostic tools, ensuring reliable repairs and maintenance.

Innovations and Customer-Centric Approach

Under Dan’s leadership, Murray Chevrolet Waverley has been at the forefront of automotive innovation:

• Modern Facilities: The dealership boasts contemporary showrooms, advanced service bays, and comfortable customer lounges that enhance the customer experience.
• Digital Integration: Embracing technology, the dealership offers online vehicle browsing, virtual consultations, and streamlined service booking, meeting the expectations of today’s digital-savvy consumers.
• Customer-Focused Sales Process: The staff at Murray Chevrolet focus on creating a relaxed, informative buying experience without high-pressure tactics, making customers feel heard and respected.
• Community Engagement: Dan emphasizes community involvement, supporting local events, charities, and initiatives, reinforcing the dealership’s role as a community pillar.

Expanding the Murray Legacy

Beyond Winnipeg, the Murray Auto Group has made significant strides under Dan and his brothers’ leadership. In 2024, the group made its largest acquisition by purchasing Shaganappi GM, a Chevrolet Buick GMC dealer in Calgary. This marked the group’s 32nd dealership, reflecting its continued growth and commitment to excellence.

This acquisition not only expanded the group’s geographical footprint but also demonstrated the scalability of its customer-first approach and efficient operational systems.

Commitment to Sustainability

Murray Chevrolet Waverley is not just about sales; it’s about responsibility. The dealership has implemented Eco-friendly practices, including energy-efficient lighting, waste reduction programs, and promoting electric vehicle options, aligning with global sustainability goals. By integrating electric and hybrid vehicles into their inventory, the dealership ensures customers have access to environmentally friendly options that don’t compromise on performance or style.

In Winnipeg, the dealership has installed EV charging stations and actively promotes Chevrolet’s electric lineup, educating customers about the benefits of going electric.

Awards and Recognition’s

The dealership’s excellence hasn’t gone unnoticed:

• CADA Laureate Award: Recognized for outstanding retail operations, Murray Chevrolet Waverley became the first Manitoban dealership to receive this prestigious award.
• Best Managed Companies: The Murray Auto Group has been consistently acknowledged as one of Canada’s 50 Best Managed Companies, reflecting its operational excellence and strategic vision.
• Dealer of the Year: The dealership has received multiple accolades from General Motors and industry publications, further solidifying its reputation.
• Top Customer Satisfaction Scores: Through surveys and online reviews, Murray Chevrolet consistently ranks high for customer service and satisfaction in Winnipeg.

A Culture of Integrity and Teamwork

Dan Murray fosters a culture where employees are treated with respect and empowered to excel. This is evident in the dealership’s low employee turnover and the high morale of its team members. Training, development, and a shared vision have created a workforce that is both competent and committed.

Many staff members have been with the dealership for over a decade, a testament to the supportive work environment and strong leadership. The internal culture of professionalism, trust, and mutual support has become one of the dealership’s defining strengths.

Looking Ahead: The Future of Murray Chevrolet Waverley

With Dan Murray at the helm, the dealership is poised for continued growth. Future plans include:

• Expanding digital services and virtual sales platforms
• Enhancing their EV (electric vehicle) offerings and infrastructure
• Deepening community partnerships and sponsorships
• Introducing more personalized, concierge-style customer service options
• Building stronger long-term relationships with first-time buyers and families

Dan’s vision ensures that Murray Chevrolet Waverley remains a leader in the automotive industry, adapting to changing times while staying true to its core values.

Conclusion

Murray Chevrolet Waverley stands as a beacon of excellence in Winnipeg’s automotive scene. Through Dan Murray’s leadership, the dealership embodies a perfect blend of tradition and innovation, ensuring that customers receive unparalleled service and quality. As the automotive world evolves, Murray Chevrolet Waverley is well-equipped to navigate the future, driven by a legacy of trust, commitment, and excellence.